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SUCCESS STORY 1
Recently, I sent you an e-mail sharing our success in “Drama Pricing” one of our listings. Well, we are happy to report it worked! As you will recall prior to "Drama Pricing", this listing had no showings. Last week, we had 6 buyers very interested in the home and received 3 offers on Thursday and Friday. Saturday night the sellers decided on an offer of $350,515 or $5,615 over the list price of $344,900. We also have several buyers wanting to be notified if it doesn’t close. The seller’s are very pleased with the results of the Drama Pricing strategy.
Thanks to our manager for encouraging us to attend the POWER, Pricing, Positioning & Presentation training course. It is really making a difference in our business!
Fred Mateer
Northwest Orlando
Florida Office
SUCCESS STORY 2
I have to admit I was very circumspect about a three day seminar and agreed to attend out of respect and support to our Leadership Team. In 28 years of practice I have been to my fair share of seminars and was looking to come away from this one with at least one good idea. I took pages of notes which for me is very unusual and have already used some of the things I picked up.
An old dog (like me) can be taught new tricks if the tricks are simple. This material was simple, common sense stuff but presented in a way that makes it easy to apply in a variety of situations. I sent an email to one of my sellers who had been bugging me for more ads using just a few of the “new approach ideas. He replied, “Thank you, we will talk about a price reduction.”
We need to use this approach to deal with the new market conditions. Thanks to you and Coldwell Banker for sponsoring this event.
Jerry Guinn
Orlando Office
SUCCESS STORY 3
I have now addressed all of my listings/sellers with our new found approach, and have used it on listing appointments as well. Some have been more inclined to listen than others.
My latest success is a property that my sellers and I together agreed upon a well positioned listing price. It went on the market yesterday, we had 5 showings, and today we have two offers. One for full price, no contingencies and good clean contract. Haven’t seen that in a while.
While others are waiting for a higher price as their home devalues, savvy owners can grasp the concept that it is better to sell now, than lose a lot more later. From 22,000 homes on the market to now 24,000…….. and from 12 months of inventory last November to 16 months currently, the time to sell is Now!
Of all my continuing education classed (GRI, CRS, seminars from top producers, etc.) this is the most powerful and workable program ever!!!
Karen Johnson
Oviedo Florida Office
SUCCESS STORY 4
I have now addressed all of my listings/sellers with our new found approach, and have used it on listing appointments as well. Some have been more inclined to listen than others.
My latest success is a property that my sellers and I together agreed upon a well positioned listing price. It went on the market yesterday, we had 5 showings, and today we have two offers. One for full price, no contingencies and good clean contract. Haven’t seen that in a while.
While others are waiting for a higher price as their home devalues, savvy owners can grasp the concept that it is better to sell now, than lose a lot more later. From 22,000 homes on the market to now 24,000…….. and from 12 months of inventory last November to 16 months currently, the time to sell is Now!
Of all my continuing education classed (GRI, CRS, seminars from top producers, etc.) this is the most powerful and workable program ever!!!
Karen Johnson
Oviedo Florida Office
SUCCESS STORY 5
I feel that this should be a REQUIRED class for CB just like some in the past have been. I’ve learned more from this class than any other that I have taken. There is a place for everything and this class that CB is giving does not take away from any other program that someone might be using. I asked before I signed up and wrote my check, if this class would just be a rehash of everything I have already done and I can honestly say – NO. It is about a subject (supply and demand) that most of us have taken in college, but the way it is presented enables us to explain the concept to our sellers. Yes, I got two great price reductions after the class – and I would not have gotten them had I not taken the class. Yes, I now think of pricing in a totally different manner and yes, I now am much more animated in front of my sellers on this subject matter. You made a believer out of me and I am not one to believe in much of anything. For once, in my lifetime of real estate learning, I was able to grasp and hold on to a very powerful message… and one that all sellers need to hear and they need to hear it now.
Margaret Summers
Longwood Florida Office
SUCCESS STORY 6
Thank you for your vision to bring the Schweppe training to our area! It was one of the best training sessions I have attended with Coldwell Banker. I walked away feeling extremely confident about my repositioning discussions with sellers. I must say, in the past this has always been my most dreaded conversation with sellers! Therefore, I procrastinated having these discussions.
I am very pleased to say that I came back from the training and immediately began my meetings and discussions. Seven (7) of my sellers repositioned their listings! The largest reduction was $70,000, on a 649K home. The average was $30,000. One is under contract! It was drama pricing. Yeah! I almost had multiple offers on this one. We had two buyers wanting to present offers the next day after we came to terms but before I could put it CP! So, the multiple offers almost happened! In addition, the training allowed me to assist two (2) of my sellers to seriously consider offers that were lower than they expected (one who had previously reduced just prior to the class but it was “a chicken reduction”) this one is under contact! Yeah! The final agreed price was $ 50, 000 below list! The other one, I am negotiating with right now and will probably be able to come to terms for a contract pending tomorrow. I used the same discussions & strategies to improve their negotiations to get their homes under contract! To summarize, due the repositioning, I have two (2) pending sales plus a third one just about to go pending tomorrow. In addition, I have more energy and showings occurring on the other listings than previously.
Sally Kamrada
Southwest Orlando Florida Office
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