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SUCCESS STORY 1
Denise and Jay were SPECTACULAR! Their class was so different and informative. And the best part was, they did not try to sell you anything before, during or after the seminar. They were straight to the point and really focused on things that not only the client needs to know but what the agents should know as well. This included; Educating the client on the current market and why they need to price there house accordingly, knowing if the market is depreciating or appreciating, and that even if you put $50,000 worth of upgrades into the home, you may not get that money back when you go to sell depending on the direction of the market.
I also really like that you can go on Schweppe's website and review the power point presentation and change all the photos and verbiage for a listing presentation, for free! You can even review some different scenarios of client objections and how to respond to them.
I went on a presentation in December and used the power point presentation and the clients were very impressed with the knowledge I had of the inventory, the market and how organized I was. I was up against 2 other Brokers and got the listing and another sale out of it. With this new presentation I felt more confident and more aware of the market and was able to impress the clients. I highly recommend going to this 3 day seminar, it is definitely worth it.
Diane Stupar
Coldwell Banker Real Estate, Inc.
Pittsburgh, Pa.
SUCCESS STORY 2
Thanks to you both for one of the most outstanding training programs I have ever attended; and I have been to it all. Thirteen of my agents attended with me and they all said it was the best or at least one of the best courses they ever attended. Two of my agents have already used the materials to get repositioning one of them by over 12%. I will be discussing what we learned and showing the slides from your website at our weekly sales meetings starting Monday.
I loved your slides on the lighthouse and geese. Having taken over this office 8 months ago, I’m excited about sharing these messages with my agents & staff.
Ian Robinson, ABR, CLHMS, CNS, CNS, CRS, e;Pro, GRI
Managing Broker
Coldwell Banker Residential Brokerage
Northbrook, IL
SUCCESS STORY 3
I really enjoyed your training session -- I took a lot away from it. Thanks for your enthusiasm. After the second day of training, I met with my sellers who had already signed a listing agreement with me a couple of weeks previously -- we were just waiting for their house to be ready to show early in February. I sent them an email regarding their initial offering price. The sellers reduced their price before the listing period began so they would be in a better position to compete and they understood that I would be watching the market.
Janet DePuy
Coldwell Banker
Richardson, TX
SUCCESS STORY 4
Again, what a fantastic presentation! As I told you after the program, it was the very best I have attended in 25 years of real estate. Not one moment did I feel my time could have been better spent elsewhere. No rah-rah, just the facts on how to get the job done! You are the first to talk about the realities of our industry.
Judy Perrin-Crone
Branch Manager/Associate Broker
Coldwell Banker Residential Brokerage
Phoenix, AZ
SUCCESS STORY 5
Just a quick note to tell you that was the best 3-day event and learning experience I have had in ages. Here’s a little story, Six am on Tuesday morning, before driving to Tempe, I composed a letter to my seller’s who were out of the country. I recommended a price reduction, as we had been on the market for 60-days. There have been several showings, no reshowings, and no offers. I thought we were the best priced property in the area.
I knew when sending the letter, I had stopped short of getting them to the correct price to really attract an offer. I was too chicken to tell them. Tuesday evening no reply from them. On the third day of the Power Program you really drilled on the “chicken reduction” and not getting listings to the price that would excite buyers. I stewed all day about not taking a stronger stand. My luck, the fax failed!! I redrafted my recommendation, using some of the new words.
I focused the seller on the fact that they would still be making a significant profit, even at the aggressive repositioning. I appealed to their ability to take the proceeds and invest that in something that might contribute better returns for a few years. They answered the new fax in 5 minutes, and we lowered the price immediately. We received an offer by the following Monday.
Kathy Fuller, GRI
Executive Sales Associate
Coldwell Banker Residential Brokerage
Surprise, AZ
SUCCESS STORY 6
I inherited a listing from an agent in my office who was leaving the business. It had always been overpriced but that agent was having difficulty getting sellers to see that. Sellers were always confounded why there had been NO showings.
When I first met with them, we initially reduced the price by only $5000. After I attended the Schweppe program, I made my presentation to the sellers. Initially, the husband wanted my "lowest power price" but the wife didn't want to "give the home away." By the time I finished my presentation, the wife wanted the "bottom power price" because she wanted "multiple offers" but the husband wanted $5000 more. We priced it at his price, and within a week had a full price offer, all cash. Now, today, we went to contract on their new home (where they are getting a $20,000 discount) versus the $15,000 "discount" on the sale of their current property.
The program works when we work it properly. More importantly, for the first time since entering real estate (5+ years and counting), I had a two-month period with no deals on the board. Now, this week, I'll have two deals (the sale of the listing, and the purchase of the new home).
Suzanne Rothman Yafet
Coldwell Residential Bro
Northwest Office
Arizona |
